{"id":2468,"date":"2020-12-14T07:19:19","date_gmt":"2020-12-14T07:19:19","guid":{"rendered":"https:\/\/diario.madrid.es\/usera\/?p=2468"},"modified":"2020-12-14T07:19:19","modified_gmt":"2020-12-14T07:19:19","slug":"confia-en-tu-barrio-compra-en-usera","status":"publish","type":"post","link":"https:\/\/diario.madrid.es\/usera\/2020\/12\/14\/confia-en-tu-barrio-compra-en-usera\/","title":{"rendered":"Conf\u00eda en tu barrio. Compra en Usera"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Con este lema tan amable se ha lanzado la <strong>campa\u00f1a<\/strong> de difusi\u00f3n y publicidad para <strong>apoyar al comercio de barrio<\/strong>, fomentar las compras en el distrito y animar a consumir en los negocios de la zona y el consumo. Un necesario impulso y apoyo para los comerciantes del distrito que siguen abriendo diariamente para sacar adelante sus negocios en una situaci\u00f3n dif\u00edcil como la actual.<\/p>\n<p>Una iniciativa <strong>visible desde todos los barrios de Usera<\/strong> a trav\u00e9s de diferentes soportes como banderolas ubicadas en las farolas de las calles Periana, Marcelo Usera y Rafaela Ybarra , junto con los vinilos en autobuses de las l\u00edneas 6, 18, 78, 81 y 76 de la EMT que recorrer\u00e1n los siete barrios del distrito. Asimismo, el mensaje<strong> \u2018Conf\u00eda en Usera. Compra en Usera\u2019<\/strong> se puede en una medianera de grandes dimensiones ubicada en la avenida de C\u00f3rdoba, 8. En la campa\u00f1a se invertir\u00e1n m\u00e1s de 20.000 euros en todas estas iniciativas y se espera llegar a un mill\u00f3n de vecinos.<\/p>\n<div id='gallery-1' class='gallery galleryid-2468 gallery-columns-3 gallery-size-medium'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/diario.madrid.es\/usera\/wp-content\/uploads\/sites\/32\/2020\/12\/WhatsApp-Image-2020-12-03-at-10.39.12-1.jpeg'><img decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/diario.madrid.es\/usera\/wp-content\/uploads\/sites\/32\/2020\/12\/WhatsApp-Image-2020-12-03-at-10.39.12-1-300x225.jpeg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/diario.madrid.es\/usera\/wp-content\/uploads\/sites\/32\/2020\/12\/WhatsApp-Image-2020-12-03-at-10.39.12-1-300x225.jpeg 300w, https:\/\/diario.madrid.es\/usera\/wp-content\/uploads\/sites\/32\/2020\/12\/WhatsApp-Image-2020-12-03-at-10.39.12-1-1024x768.jpeg 1024w, https:\/\/diario.madrid.es\/usera\/wp-content\/uploads\/sites\/32\/2020\/12\/WhatsApp-Image-2020-12-03-at-10.39.12-1-768x576.jpeg 768w, https:\/\/diario.madrid.es\/usera\/wp-content\/uploads\/sites\/32\/2020\/12\/WhatsApp-Image-2020-12-03-at-10.39.12-1-1536x1152.jpeg 1536w, https:\/\/diario.madrid.es\/usera\/wp-content\/uploads\/sites\/32\/2020\/12\/WhatsApp-Image-2020-12-03-at-10.39.12-1-1500x1125.jpeg 1500w, https:\/\/diario.madrid.es\/usera\/wp-content\/uploads\/sites\/32\/2020\/12\/WhatsApp-Image-2020-12-03-at-10.39.12-1-1000x750.jpeg 1000w, https:\/\/diario.madrid.es\/usera\/wp-content\/uploads\/sites\/32\/2020\/12\/WhatsApp-Image-2020-12-03-at-10.39.12-1-500x375.jpeg 500w, https:\/\/diario.madrid.es\/usera\/wp-content\/uploads\/sites\/32\/2020\/12\/WhatsApp-Image-2020-12-03-at-10.39.12-1-360x270.jpeg 360w, https:\/\/diario.madrid.es\/usera\/wp-content\/uploads\/sites\/32\/2020\/12\/WhatsApp-Image-2020-12-03-at-10.39.12-1.jpeg 2016w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/diario.madrid.es\/usera\/wp-content\/uploads\/sites\/32\/2020\/12\/WhatsApp-Image-2020-12-03-at-10.36.34.jpeg'><img decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/diario.madrid.es\/usera\/wp-content\/uploads\/sites\/32\/2020\/12\/WhatsApp-Image-2020-12-03-at-10.36.34-300x225.jpeg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/diario.madrid.es\/usera\/wp-content\/uploads\/sites\/32\/2020\/12\/WhatsApp-Image-2020-12-03-at-10.36.34-300x225.jpeg 300w, https:\/\/diario.madrid.es\/usera\/wp-content\/uploads\/sites\/32\/2020\/12\/WhatsApp-Image-2020-12-03-at-10.36.34-1024x768.jpeg 1024w, https:\/\/diario.madrid.es\/usera\/wp-content\/uploads\/sites\/32\/2020\/12\/WhatsApp-Image-2020-12-03-at-10.36.34-768x576.jpeg 768w, https:\/\/diario.madrid.es\/usera\/wp-content\/uploads\/sites\/32\/2020\/12\/WhatsApp-Image-2020-12-03-at-10.36.34-1536x1152.jpeg 1536w, https:\/\/diario.madrid.es\/usera\/wp-content\/uploads\/sites\/32\/2020\/12\/WhatsApp-Image-2020-12-03-at-10.36.34-1500x1125.jpeg 1500w, https:\/\/diario.madrid.es\/usera\/wp-content\/uploads\/sites\/32\/2020\/12\/WhatsApp-Image-2020-12-03-at-10.36.34-1000x750.jpeg 1000w, https:\/\/diario.madrid.es\/usera\/wp-content\/uploads\/sites\/32\/2020\/12\/WhatsApp-Image-2020-12-03-at-10.36.34-500x375.jpeg 500w, https:\/\/diario.madrid.es\/usera\/wp-content\/uploads\/sites\/32\/2020\/12\/WhatsApp-Image-2020-12-03-at-10.36.34-360x270.jpeg 360w, https:\/\/diario.madrid.es\/usera\/wp-content\/uploads\/sites\/32\/2020\/12\/WhatsApp-Image-2020-12-03-at-10.36.34.jpeg 2016w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/diario.madrid.es\/usera\/wp-content\/uploads\/sites\/32\/2020\/12\/WhatsApp-Image-2020-12-03-at-10.35.58.jpeg'><img decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/diario.madrid.es\/usera\/wp-content\/uploads\/sites\/32\/2020\/12\/WhatsApp-Image-2020-12-03-at-10.35.58-300x225.jpeg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/diario.madrid.es\/usera\/wp-content\/uploads\/sites\/32\/2020\/12\/WhatsApp-Image-2020-12-03-at-10.35.58-300x225.jpeg 300w, https:\/\/diario.madrid.es\/usera\/wp-content\/uploads\/sites\/32\/2020\/12\/WhatsApp-Image-2020-12-03-at-10.35.58-1024x768.jpeg 1024w, https:\/\/diario.madrid.es\/usera\/wp-content\/uploads\/sites\/32\/2020\/12\/WhatsApp-Image-2020-12-03-at-10.35.58-768x576.jpeg 768w, https:\/\/diario.madrid.es\/usera\/wp-content\/uploads\/sites\/32\/2020\/12\/WhatsApp-Image-2020-12-03-at-10.35.58-1536x1152.jpeg 1536w, https:\/\/diario.madrid.es\/usera\/wp-content\/uploads\/sites\/32\/2020\/12\/WhatsApp-Image-2020-12-03-at-10.35.58-1500x1125.jpeg 1500w, https:\/\/diario.madrid.es\/usera\/wp-content\/uploads\/sites\/32\/2020\/12\/WhatsApp-Image-2020-12-03-at-10.35.58-1000x750.jpeg 1000w, https:\/\/diario.madrid.es\/usera\/wp-content\/uploads\/sites\/32\/2020\/12\/WhatsApp-Image-2020-12-03-at-10.35.58-500x375.jpeg 500w, https:\/\/diario.madrid.es\/usera\/wp-content\/uploads\/sites\/32\/2020\/12\/WhatsApp-Image-2020-12-03-at-10.35.58-360x270.jpeg 360w, https:\/\/diario.madrid.es\/usera\/wp-content\/uploads\/sites\/32\/2020\/12\/WhatsApp-Image-2020-12-03-at-10.35.58.jpeg 2016w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/diario.madrid.es\/usera\/wp-content\/uploads\/sites\/32\/2020\/12\/Sin-titulo.jpg'><img decoding=\"async\" width=\"300\" height=\"230\" src=\"https:\/\/diario.madrid.es\/usera\/wp-content\/uploads\/sites\/32\/2020\/12\/Sin-titulo-300x230.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/diario.madrid.es\/usera\/wp-content\/uploads\/sites\/32\/2020\/12\/Sin-titulo-300x230.jpg 300w, https:\/\/diario.madrid.es\/usera\/wp-content\/uploads\/sites\/32\/2020\/12\/Sin-titulo-500x384.jpg 500w, https:\/\/diario.madrid.es\/usera\/wp-content\/uploads\/sites\/32\/2020\/12\/Sin-titulo-352x270.jpg 352w, https:\/\/diario.madrid.es\/usera\/wp-content\/uploads\/sites\/32\/2020\/12\/Sin-titulo.jpg 705w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/diario.madrid.es\/usera\/wp-content\/uploads\/sites\/32\/2020\/12\/campanaUDC3.jpg'><img decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/diario.madrid.es\/usera\/wp-content\/uploads\/sites\/32\/2020\/12\/campanaUDC3-300x225.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/diario.madrid.es\/usera\/wp-content\/uploads\/sites\/32\/2020\/12\/campanaUDC3-300x225.jpg 300w, https:\/\/diario.madrid.es\/usera\/wp-content\/uploads\/sites\/32\/2020\/12\/campanaUDC3-1024x768.jpg 1024w, https:\/\/diario.madrid.es\/usera\/wp-content\/uploads\/sites\/32\/2020\/12\/campanaUDC3-768x576.jpg 768w, https:\/\/diario.madrid.es\/usera\/wp-content\/uploads\/sites\/32\/2020\/12\/campanaUDC3-1536x1152.jpg 1536w, https:\/\/diario.madrid.es\/usera\/wp-content\/uploads\/sites\/32\/2020\/12\/campanaUDC3-1500x1125.jpg 1500w, https:\/\/diario.madrid.es\/usera\/wp-content\/uploads\/sites\/32\/2020\/12\/campanaUDC3-1000x750.jpg 1000w, https:\/\/diario.madrid.es\/usera\/wp-content\/uploads\/sites\/32\/2020\/12\/campanaUDC3-500x375.jpg 500w, https:\/\/diario.madrid.es\/usera\/wp-content\/uploads\/sites\/32\/2020\/12\/campanaUDC3-360x270.jpg 360w, https:\/\/diario.madrid.es\/usera\/wp-content\/uploads\/sites\/32\/2020\/12\/campanaUDC3.jpg 1600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/diario.madrid.es\/usera\/wp-content\/uploads\/sites\/32\/2020\/12\/MaterialesUsera.jpg'><img decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/diario.madrid.es\/usera\/wp-content\/uploads\/sites\/32\/2020\/12\/MaterialesUsera-300x225.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/diario.madrid.es\/usera\/wp-content\/uploads\/sites\/32\/2020\/12\/MaterialesUsera-300x225.jpg 300w, https:\/\/diario.madrid.es\/usera\/wp-content\/uploads\/sites\/32\/2020\/12\/MaterialesUsera-768x577.jpg 768w, https:\/\/diario.madrid.es\/usera\/wp-content\/uploads\/sites\/32\/2020\/12\/MaterialesUsera-500x376.jpg 500w, https:\/\/diario.madrid.es\/usera\/wp-content\/uploads\/sites\/32\/2020\/12\/MaterialesUsera-359x270.jpg 359w, https:\/\/diario.madrid.es\/usera\/wp-content\/uploads\/sites\/32\/2020\/12\/MaterialesUsera.jpg 780w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>En una segunda fase de esta campa\u00f1a se est\u00e1n repartiendo 3.000 bolsas de rafia entre los vecinos que realicen sus compras y servicios en las tiendas de barrio en diferentes puntos elegidos como los mercados y las\u00a0 mesas de informaci\u00f3n distribuidas en un calendario que comenz\u00f3 el 1 de diciembre en la calle Villabona y permancer\u00e1 hasta mediados de diciembre.<\/p>\n<p>Esta iniciativa se desarrolla junto con la Unidad Distrital de Colaboraci\u00f3n que participa en el reparto de los materiales como bolsas, d\u00edpticos o carteles en mesas de informaci\u00f3n y en comercios. De forma coordinada con el departamento de consumo, los vocales del distrito visitar\u00e1n los comercios informando de la campa\u00f1a y las medidas que deben adoptar para hacer frente a la situaci\u00f3n de crisis generada por la COVID-19.<\/p>\n<p>Adem\u00e1s, integrantes de la Unidad Distrital de Colaboraci\u00f3n participar\u00e1n en el reparto a vecinos de d\u00edpticos en castellano y chino, en los que se explica las diferentes medidas que han llevado a cabo los negocios y comercios locales para garantizar la seguridad de los usuarios.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/diario.madrid.es\/usera\/wp-content\/uploads\/sites\/32\/2020\/12\/AAFFDipticocomercioUsera.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-2497\" src=\"https:\/\/diario.madrid.es\/usera\/wp-content\/uploads\/sites\/32\/2020\/12\/AAFFDipticocomercioUsera.jpg\" alt=\"\" width=\"1754\" height=\"1240\" srcset=\"https:\/\/diario.madrid.es\/usera\/wp-content\/uploads\/sites\/32\/2020\/12\/AAFFDipticocomercioUsera.jpg 1754w, https:\/\/diario.madrid.es\/usera\/wp-content\/uploads\/sites\/32\/2020\/12\/AAFFDipticocomercioUsera-300x212.jpg 300w, https:\/\/diario.madrid.es\/usera\/wp-content\/uploads\/sites\/32\/2020\/12\/AAFFDipticocomercioUsera-1024x724.jpg 1024w, https:\/\/diario.madrid.es\/usera\/wp-content\/uploads\/sites\/32\/2020\/12\/AAFFDipticocomercioUsera-768x543.jpg 768w, https:\/\/diario.madrid.es\/usera\/wp-content\/uploads\/sites\/32\/2020\/12\/AAFFDipticocomercioUsera-1536x1086.jpg 1536w, https:\/\/diario.madrid.es\/usera\/wp-content\/uploads\/sites\/32\/2020\/12\/AAFFDipticocomercioUsera-1500x1060.jpg 1500w, https:\/\/diario.madrid.es\/usera\/wp-content\/uploads\/sites\/32\/2020\/12\/AAFFDipticocomercioUsera-1000x707.jpg 1000w, https:\/\/diario.madrid.es\/usera\/wp-content\/uploads\/sites\/32\/2020\/12\/AAFFDipticocomercioUsera-500x353.jpg 500w, https:\/\/diario.madrid.es\/usera\/wp-content\/uploads\/sites\/32\/2020\/12\/AAFFDipticocomercioUsera-382x270.jpg 382w\" sizes=\"(max-width: 1754px) 100vw, 1754px\" \/><\/a><\/p>\n<p>Se desarrollar\u00e1n acciones de promoci\u00f3n, entre otras, en las calles Antonio L\u00f3pez, Marcelo Usera, Cristo de la Victoria, avenida de Andaluc\u00eda, Rafaela Ybarra, Dolores Barranco, Amparo Usera, plaza de la Asociaci\u00f3n y calle Cestona, adem\u00e1s de en los mercados municipales.<\/p>\n<p>El objetivo de la campa\u00f1a es informar de las medidas que deben tomar los comerciantes para que los vecinos puedan seguir comprando en condiciones de seguridad, confiando y consumiendo en los comercios de Usera. La campa\u00f1a se realiza en colaboraci\u00f3n con todos los grupos pol\u00edticos con representaci\u00f3n en el pleno y\u00a0 en los siete barrios del distrito: Almendrales, Moscard\u00f3, Orcasitas, Orcasur, Pradolongo, San Ferm\u00edn y Zof\u00edo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Una cesta en forma de U que simboliza a Usera llena de margaritas es la nueva imagen amable que busca fomentar y apoyar el consumo en comercios de barrio en el distrito. Bolsas, d\u00edspticos, carteles o mesas de informaci\u00f3n son alguna de las acciones para confiar y comprar en los negocios de los barrios.<\/p>\n","protected":false},"author":101,"featured_media":2494,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89,119],"tags":[166,169,165,168,167],"class_list":["post-2468","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economia","category-participacion-ciudadana","tag-campana","tag-comercio","tag-economia","tag-proximidad","tag-publicidad"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Conf\u00eda en tu barrio. Compra en Usera<\/title>\n<meta name=\"description\" content=\"Una cesta en forma de U que simboliza a Usera llena de margaritas es la nueva imagen amable que busca fomentar y apoyar el consumo en comercios de barrio en el distrito. Bolsas, d\u00edspticos, carteles o mesas de informaci\u00f3n son alguna de las acciones para confiar y comprar en los negocios de los barrios.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/diario.madrid.es\/usera\/2020\/12\/14\/confia-en-tu-barrio-compra-en-usera\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conf\u00eda en tu barrio. 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